Social Media Marketing

Understanding Paid Social Media for your Business In simple terms, “paid social” refers to social media ads. As opposed to unpaid, organic posts, paid social is sponsored, paid advertising on social channels. These social media campaigns are intended to get more eyes on the brand through targeted ads directed at…

Did you know that the average user spends 28% of their Internet time on social media? Top-Rated Social Media Optimization Company For digital marketers, social media platforms offer an amazing opportunity to reach new leads and help your business grow online. If you don’t have time to build and maintain…

Establish Your Unique Voice and Connect With Customers Shape Your Brand Perception and Build Online Trust The impression you make on your prospects and customers with your social media branding influences your business’s strength and long-term success. Battling brand inconsistency? Maintain the right company image and develop a strong thought…

What Is Social Media Management? Custom Strategies That Promote Stellar Customer Engagement As social media evolves, market players maintain each channel’s core purpose: the trifecta of connection, communication and community. Sprout Social data showed that 57 percent of consumers will follow a brand’s social page to learn about new products or services. It’s why…